The idea for this service came overnight and took almost a year from initial draft to coming to life. Not only because we took our time and wanted to deliver a quality final product, but because one idea naturally let to another and it turned into a snowball effect.
To take it from the start… as SEO professionals we were getting tiered.
The market was getting saturated with services that don’t really look apart from one to another and they were all offering on-size-fits-all packages. Alternative to this were providers offering buying single types of links individually.
So as a customer you had a choice, go for a pre-made SEO pack or try to make your own SEO by contacting various providers for various links.
Both had drawbacks.
When you order pre-made SEO packs a few things happen. For one, you usually get charged a lot. Sure some of those cost are justifiable however some are just pure profit for the providers. Also you’ll get stuck with some link types you might not have wanted. Or you’ll miss out on some you did. The quantities can be wrong. Not to mention that the pack might not be suitable for your sites age or link building history. Some of our clients even told us that they noticed they get lazy. They keep using the same strategy over and over again till it just stops working all together or worst. They get penalized.
Alternative to this was making your own SEO pack by trying to locate providers for individual links. The drawback here was that pretty much on all the money you did save, you spent a ton of time. And managing a plan like that takes a lot of effort and organizational skill.
So when we came up with the initial concept of the Vortu backlink shop, we couldn’t be more excited. It was the perfect solution for both webmaster and SEO companies looking to simplify outsourcing process and management.
As I mentioned now it’s pretty much a snowball effect as the work in Vortu is NEVER done. We’ll keep adding in new link types and links daily as well as products and services we notice are missing from the market.
VORTU Name Inspiration
Vortu is a phrase that came to our minds when we were first brainstorming and working on this new concept. The word it self is listed in any dictionary available, and that’s why Vortu became so interesting and intriguing to us. It’s very unique and specific, just like our service. We want something that represent elegance and simplicity that you’ll get to experience as our customers and partners.
Vortu core values are as simple as is it’s concept:
V : Variety
O : Originality
R : Responsibility
T : Talent
U : Upgrade
Provided by Vortu!